Tensions in Coopetition between Gypsy and Non-gypsy Breweries in the Light of Actornetwork Theory
Objective: The search for Lip Color market expansion challenges Brazilian craft breweries.Based on coopetition strategies, many join in seeking to overcome these challenges.The challenge for gypsy breweries is even more significant, as they must produce beer in a non-gypsy brewery.Some tensions emerge from this relationship, such as space availabil